Both social media marketing and SEO are tightly interwoven strategies. Both of them are organic, inbound strategies focusing to build an appealing identity which will naturally attract visitors. As social media depends on high-quality content as well as a visible, strong brand presence, your efforts spent on SEO can doubly improve the social media reach. As per the opinion of most search marketers, a great social media presence greatly enhances the search rankings.
Unfortunately, most search marketers leave out the details when they discuss how social media can influence the Google rankings. Instead of exactly discussing how and why an increased social media attention improves SEO, it’s written off as a generality. We tend to leave social media marketers wondering whether their strategies are really effective.
Following are listed three social media practices that are proven to be an effective booster for your SEO:
- Grow Number of Followers: The total number of connections and followers on your social media profiles does have a remarkable influence on the rankings. For instance, a company with 200 Twitter followers can’t receive nearly the same ranking bonus as a mega-corporation that has a million Twitter followers and million Facebook likes. However, there are some provisions to this as well. Google detects the quality of followers; meaning if you buy 200,000 proxy Twitter followers, then it isn’t going to help you much with your overall rankings. Contrarily, there is need for organically building the following.
- Encourage External Inbound Links: As social media encourages more external sites to link to the content, it is also useful. You will gain more authority in Google’s eyes with more diverse external links. Of course, it is important to take note that to do this, you need to have high-quality, authoritative content right from the start. Otherwise, there will be nothing that is of use to attract links.
- Optimize the Posts for Search Engines. This strategy also depends upon pre-existing content. Also, it opens a secondary channel for search. Apart from Knowledge Graph entries and news articles, Google also tends to favor popular social media updates in the topmost sections of its SERPs. It’s a key. You can attain somewhat temporary position as you make sure that your posts are optimized for the opportunity.
